Demand Generation Lead

About AngelList:

We exist to accelerate innovation by increasing the number of successful startups in the world. We want to give more people the opportunity to participate in the venture economy by building the financial infrastructure that makes it possible for more people to invest in world changing startups, and build tools for startups that help them run their operations so they can focus on building. 

AngelList is the nexus of venture capital and the startup community. We support over $171B+ assets on our platform, and we’ve driven capital to over 13,000 startups. 57% of top-tier U.S. VC deals involve investors on AngelList.

While our scale is large, our ambitions are even larger – we’re innovating on the financial infrastructure for venture investors and the startups they invest in. Come build with us.

About the Role:

As AngelList’s Demand Generation Lead, you will work closely with our Head of Marketing to craft a comprehensive marketing strategy aimed at lead generation and finding repeatable growth channels for our full-service fund management product offerings. While your primary focus will be on generating new business, you'll also be able to explore ways to nurture and strengthen existing customer relationships to support your campaigns. You'll also have the opportunity to engage with a diverse range of customers within the AngelList ecosystem–emerging managers, established funds (GPs), investors (LPs), and founders across various touch points.

You will be a founding member on the Revenue Marketing team, so we're looking for someone who will take initiative, learn AngelList’s product quickly and thoroughly, operate in ambiguity, bring a growth mindset to their work each day, and be excited to help build a revenue-generating marketing motion from the ground up. This role reports to the Head of Marketing.

You will:

• Engage regularly with potential (and current) customers across mediums to drive excitement about AngelList’s mission, vision, and product offerings
• Translate business objectives focused on driving top-of-funnel growth into a marketing schedule across an array of channels, including social, events / webinars, email campaigns, paid media, and new ideas that you invent
• Ensure that marketing campaigns are uniquely crafted towards each target customer and product offering to effectively drive MQLs, and work with our Sales team to convert MQLs into SQLs
• Conceptualize, plan, execute, and manage the complete process of demand generation campaigns, including post evaluation and analysis (in partnership with Marketing Ops)
• Partner with Designers and Content & Product Marketing to create compelling, on-brand content across channels that support your schedule
• Partner cross-functionally with Product, Customer Relations, and Sales teams to create a deep understanding of how our current and potential customers communicate and how our product solves their pain points in order to create effective marketing campaigns to drive growth and retention

You have:

• 5+ years of experience in marketing or related fields (e.g., sales, customer success, account management), with at least 3 years in demand generation, strategic marketing, or other revenue-focused roles, successfully managing and scaling multiple growth channels (This is neither a performance marketing nor lifecycle marketing role.)
• Worked in a B2B SaaS company, not necessarily in the fintech industry but have an interest in learning AngelList’s complex business and private markets
• Experience owning MQL-generating campaigns through an array of channels, including webinars, events, gifting, social, referral programs, email marketing, ABM, etc.
• Deep knowledge and ability to track metrics across the entire sales funnel from campaign engagement to MQL to SQL to Closed Won
• Strong communication and project management skills to effectively manage and execute against your campaign schedule
• Experience bringing customer stories to market via referral programs, case studies, testimonials, or community building
• A collaborative outlook and ability to effectively work cross-functionally with sales, brand design, product, customer success, and leadership!

How success will be measured in this role:

• Meeting quarterly MQLs and pipeline goals for new business generation
• Strategizing, creating, and executing on the quarterly revenue marketing campaign calendar
• Willingness to test, learn, and iterate campaigns across channels and effectively tell this story through metrics and reporting