Venture Hacks Revisited: One-Person Startups

So we expect engineers to pull help from designers (and vice versa). We expect designers to push help on the engineers (and vice versa). We expect teammates to ask the founders for help getting press. To get advice on how to sequence the launch. To ask for a better idea. To ask what’s the most important thing you could be working on right now.

Pull help from whomever is best at X, but don’t let them be a bottleneck. And expect strong feedback from people who are better at X.

Coordination Costs Go Way Down

Each person on the team does a ridiculous amount of cross-functional work, so coordination costs go way down. It’s pretty easy to coordinate with yourself.

There are fewer stakeholders on each project, so freedom and happiness go way up. So does responsibility.

Finally, we get the chance to improve the average quality of the team as we hire new people. Instead of hiring teams of decent people who are managed towards a good outcome, we can hire unicorns that actually increase the average quality of the team. And we can create our own unicorns through training.

The Product Gets Messy

We don’t have a consistent design across the entire site. The design is embarrassing in many places. The product is embarrassing in places. The code is rough in places. The site isn’t fast.*

We mitigate this by having very high standards—so our standard for embarrassing is another company’s standard for good. We mitigate this by solving very hard problems for our users, so they cut us lots of slack. We mitigate this by being fast instead of consistent or perfect. And we mitigate this with internal startups who serve our team members with design, engineering, refactoring, etc.

It’s a Great Way to Recruit

Every candidate loves to hear that they will get the opportunity to be a one-person startup. It lets us hire past and future entrepreneurs.

A new team member isn’t going to take over one of our top-line metrics on their first day. They will start small, but nobody is going to stop excellence from shining through.

Related

This won’t work if you don’t give the team freedom and responsibility. So read this: Ask forgiveness, not permission.

It won’t work if you don’t have a strong sense of mission. So read this: Startups are here to save the world.

If you’re interested in working with us, we’re hiring.**

Read the original post here.

*Our design has improved significantly since those old days :)

**We're still hiring.